Pyramid Technologies
B2B Brand Refresh, Management & Execution in the Automated Payments Industry
Since 2023 I have led the PTI’s marketing as the Brand Marketing Specialist, spearheading a comprehensive brand refresh and developing brand guidelines and visual identity systems. I have managed integrated marketing strategies across digital platforms, established new lead generation methods to boost sales outreach, and oversaw product identity creation and marketing campaigns for new product launches.
Brand Refresh
Old Color Palette
New Color Palette
Color and Typography Guidelines
Marketing Highlights
+36%
increase in web traffic
+322%
increase in social media engagement
+25
new monthly qualified leads
+92%
increase in web traffic through SEO
Website Update
Pyramid Technologies needed a website update to better serve as a marketing tool and resource hub for customers. The focus of the redesign was to highlight Pyramid's products by showcasing their features and key benefits.
