Sentry Security Software
Product Marketing & Branding for a B2B SaaS Product
Sentry Security Software is a comprehensive B2B SaaS solution designed specifically for gaming operators to streamline and secure their ticket redemption processes through advanced validation technology. As the lead marketing strategist for this project, I developed a complete branding and go-to-market strategy that positioned Sentry as the premier security solution for gaming establishments looking to eliminate fraud, reduce operational costs, and enhance customer experience. My role encompassed everything from brand positioning and messaging architecture to multi-channel campaign execution that drove measurable growth in a highly regulated industry.
Product Branding
Marketing Highlights
+25
average monthly qualified leads
+34%
total increase in sign-up rate
9%
conversion rate through marketing efforts
250k+
impressions across all touchpoints
Marketing Strategy
Our marketing approach was centered on establishing trust and expertise in the security-focused gaming industry through educational content and strategic industry presence. Each channel was designed to address specific customer concerns while positioning Sentry as the authoritative solution for gaming security.
High-Value Lead Magnets
Created security assessments and ROI calculators to help gaming operators evaluate their fraud risks and potential cost savings. These tools positioned Sentry as a trusted advisor and generated over 25 qualified leads per month.
Email Marketing
Built automated campaigns that educated prospects on security trends while guiding them through the buying process. Personalized sequences based on prospect interests achieved 34% open rates and increased our sign-up rate by 23%.
Trade Show Strategy & Awareness
Participated in major gaming conferences with interactive demonstrations and helped coordinate executive speaking opportunities to build industry credibility.
Social Media
Marketing
Shared educational content on LinkedIn and industry forums to build trust through expertise rather than direct selling. The approach generated 8% of all inbound leads.